You can increasingly make bookings on social and messaging platforms. Does this mean the end of the travel app? Travelport investigates this question in its report ‘How travelers are using mobile in 2019’.
It shows that the traveler is far from app-tired. More than half of them have at least one travel app on their phone and use it frequently. Searching and booking trips, checking the flight status and obtaining the boarding pass are the most important reasons to download an application.
The desktop remains the most popular means of researching a flight among holidaymakers, but the smartphone app is a good number two (76 percent and 68 percent respectively). Mobile internet (without app) is in third place with 62 percent.
The desktop is still firmly in the saddle when it comes to the actual booking of the airline ticket: 74 percent prefer to do so on a laptop or PC. The smartphone app is used by 58 percent and mobile internet by 46 percent.
Other parts of the journey (hotel, car rental, train, etc.) are examined by 78 percent on a desktop and 70 percent on a smartphone app. Mobile internet scores 61 percent. Twenty-six percent of holidaymakers have ever used a chat application such as Messenger or WhatsApp to search for or book trips.
What expectations do t travelers have of an app? First of all, they want to receive a complete travel overview and up-to-date information during the journey. Searching and booking flights and mobile check-in are also important, as is the ability to book a hotel room and make flight changes in the app.
And voice? Travelers want to know the flight status of a voice assistant (67 percent), followed by check-in (41 percent), the route from the hotel to the airport (38 percent) and the traffic situation on the way to the airport (37 percent).
Travelers are open to notifications, which they prefer to receive by e-mail (46 percent). The most added value is information about the trip status (76 percent), followed by a price change in a flight in which the passenger is interested (70 percent). Reminders about a booking that has not yet been completed are also valued (66 percent).