Social Media Marketing
Building a solid foundation for your business is key for the future of your business. The main pillar of this foundation is a very well-made & managed website. A great social media presence will do wonders to reinforce this pillar to withstand the adversities of your business life. Weaving strong connections between social media and your website not only will you be able to withstand hardship but you will also thrive in the online environment.
What makes good social media marketing?
Focus on Timely Content
Businesses can find healthy growth and engagement by sharing daily content, which, fortunately, is also easy and cost-efficient to create & distribute. It’s not about how much text you have, but about how often you post.
Feature People & Faces
Faces & staff members can be incorporated into posts through staff profiles, interesting stories and articles written by the people you employ in your industry or workplace.
Combine Paid & Organic
The paid aspect is easy. The organic one is difficult. Organic is the foundation while paid brings more to what is already built. The more solid the foundation is, the more cost effective the investment becomes.
Plan and Still be Spontaneous
For successful social media marketing, share a diversity of content types. The mix of predefined content and original spontaneous contribution is ideal.
Be Selective on Social Media
Don’t try to be everywhere and please everyone, this is not the key for success. Chose the most significant and appropriate channel for your industry. Determine which social media channels give you the best return on investment and best visibility.
Know Your Audience
Focus your efforts on where your target group is most present. There are some useful tools on the web to find out some important demographics and sociological numbers describing the majority of social media channels.
Focused, Consistent, & Visual
Think about where your clients are, and focus on the best two channels. Be consistent on all of them and post often, this shows your audience that you’re active, and builds your brand’s recognition over time. IMPORTANT: Use visual elements.
Storytelling is Your Strategy
People enjoy hearing stories, they are emotional and want to gather around a story. People hate impersonal and repetitive brand spam content that’s just there to hunt likes and comments. The effect might be opposite to what you expect.
Follow a Calendar
Create a social media timetable. It doesn’t have to be complicated; a simple timeline with the scheduled dates of sharing posts on your social media outlets is more than enough to grow.
Try New Ideas
Success comes to courageous people! Don’t assume that your customers want to see a special offer every day and a new product every second. So, have the courage to say less and impact more!
Share Media Coverage
I advise clients to share any and all news coverage, coming from the TV, Radio & blogs, created through public relations on their social media platforms. This helps you gain more visibility and better results out of your Public Relations budget. Do not repeat the same message on all your social media channels. Craft a unique post for each social media account.
Always Stay Professional
Do not immediately contact someone who follows your page/profile with a message trying to sell your services or products. That’s one of the easiest and most often cases when you turn off your new costly potential connection.
Build a Solid Brand Identity
Make sure you have a brand identity in a place! This should clearly communicate what your business has to offer to ensure you are competitive and visible in the social media crowd. Always follow your basic brand guidelines to the letter!
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