Online visual identity
In the internet world it is equally important how your store and business look like in reality and in the virtual space. Creating a solid identity online is ensuring you high recognition and a strong image that builds trust and increased loyalty.
What makes a good visual identity?
Your image is very important
Before all make your brand strategy which means what do you want to communicate, how you say that and what is your competitive advantage. Right after that, keep in mind the most important ingredients: logo, what colors you chose and what they mean, how your writing looks, overall design, photos, and their quality, how to make yourself easily understood through symbols, good videos, and excellent web design. All these components need to be baked into a cohesive, distinct, easy to understand & memorable cake that is called your visual identity.
Other things we think you should know
We will remind you often and we will advise you anytime it's needed about the important aspects listed bellow. Be aware of them.
• Who is your audience? • How do you offer competitive advantage? • How do you visualize your personality? • How do you create emotions? • How often should you tell your story? • Do you keep it simple? • Do you keep it the same everywhere? • Are you easy to understand? • Are you readable by your audience? • How do you brand on social media?
• Is your logo representative of what you do? • Are you using the right font? • Are you using the right colors? • Have you considered black and white? • Do you make feedback easy? • Have you created a brand identity & guidelines? • Are you always using the same fonts, sizes, colors, and image types? • Does your team believe in your brand? • Are you relating to the society expectations? • Did you consider using videos in your communication?